A popular magazine calculated that the Star Wars franchise, from the actual time it started out in the late 1970's, had produced more than 20 billion dollars in sales revenue, and with six big screen success stories, no less than three spin-off movies, 5 licensed television shows, and also thousands of books, comics, and games, it's no surprise. The thing that could possibly be a shock, though, is that when Star Wars creator George Lucas completed the first motion picture, he was over-budget, out of time, and certain the movie would be a flop. Early screenings from the film did very little to improve Lucas' ideas that the actual film would be any type of success, however when it was ultimately released during the summer time of 1977, the film attained nearly 7 million dollars in the initial weekend. It is considered to be the 2nd highest money-making film ever.

As you can probably envision, the Star Wars toy and merchandise business has grown considerably since Christmas of 1977. From extra action figures to models, play sets, and light-sabers, the classic Star Wars toy vehicle market had everything. As Episodes V along with VI were released, even more toys hit the marketplace. T-shirts, bed sheets, tooth brushes, hair combs, as well as watches ended up being all part of the advertising campaign as well.

Following the release of Return of the Jedi, however, the actual Star Wars advertising machine slowed substantially. People did actually think the Star Wars marketplace was nearing the finish. Having said that, in the late 1990s, a fresh line of Star Wars action figures was launched. Dubbed "The Power of the Force" series, these green carded figures created a totally new era of enthusiasts, and with the release of the special edition of the initial trilogy, and the future release of Star Wars Episode I to III, the marketing and advertising machine kicked back into top gear.

In these days there's a great deal of Star Wars memorabilia intended for modern day enthusiasts. Much of the Star Wars memorabilia out there can be easily uncovered on craigslist and ebay.

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