With a big number of free link exchange software available for purchase, it is very important to know what factors differentiate a good script from a script that will waste link building campaign and threaten the success of your whole site's existence. You should use this review as a list of checkpoints to qualify any free link building software for professionalism,trust and effectiveness.

Essential factors of link building:

(1) Quality and relevancy of link partners.

(2) Search engine ranking nature of link exchange directory and its web pages.

(3) Expenses on link building and link management.

(4) Link trade conversions.

Let's develop step by test-drive for Auto Link Exchanger over these factors so that you could apply the same strategy for estimating other link building free alternatives.

(1) Quality and relevancy of link partners.

No doubts. The quality of links is really a huge advantage. Search engines like Google will likely not penalize a website for having backlinks on bad sites as you physically cannot control all sites that link to you. But if you are exchanging links with that sites don't have relation to your niche or don't have much trust - your link building can become a big worry.

When Google is estimating the web page to which you are reciprocating, their bots take into account (a) page rank of that page, (b) trust rank of the site, (c) relevancy. Auto Link Exchanger applies a similar rules as its searching algorithm finds related sites and places link on pages that are nicely indexed and correctly represent their niche. You can even decide upon Auto Link Exchanger's setting to select sites that are higher than PR 2 or 3 or 5 - up to you.

(2) SEO nature of link exchange directory and its web pages.

The old days when links could possibly be piled on category pages are over. Search engines like Google will not penalize you for it. But those who make use of the newest SEO fashion to create link directory pages get solid advantage over people who generate old style SEO-weak directories.

Close to essential today is having keywords in category titles, descriptions, URLs, in the content on the pages. Plus it is also crucial to blend relevant content with links right on the pages. Pages really should have RSS feeds.

Auto Link Exchanger automated all these factors. With a number of settings made the tool is automatically creating SEO-wise pages, updates RSS feeds to search engines, provides appropriate news on pages and blends them with links. Aside from that gives extra visibility to links by automatically showing PR picture and Alexa Rank close to each site.

(3) Premiums on link building and link management.

Link exchange is expensive: find links, exchange them, create link directory, control the links on other sites - this can transform into a big monthly resources on SEO team. You can cut down these expenses if you do all these jobs yourself, but you must be prepared to spend nearly all of your daily time with this job.

Auto Link Exchanger automates most of the link building processes that include: creating link directory, adding necessary SEO elements into it, getting link partners, managing link exchange, controlling the backlinks. The only aspect that website owner should do with Auto Link Exchanger is installing the script and making its settings.

(4) Link exchange conversions.

Link exchange conversions are one of the biggest despairs of linking. Old-fashioned method of sending baggy email and waiting around to see if someone will build links with your site gives very low conversions. Even if you make your emails unique it gives around 10% of clicks on these emails, and only part of opened emails provides you with link exchanges. This results in very low percentage of prosperous link exchange conversions.

Auto Link Exchanger uses innovative theory of finding link partners that gives 50-60% link exchange conversions. And this is without sending baggy emails. The tool is short cutting you directly to the pages and your links get on them - online businesses simply need to approve which happens within first hours - up to several days. In some niches 80% conversions were attained with Auto Link Exchanger's link building.

Using the same components you'll be able to scale the value of other link building solutions on the market.

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